Episode 15 - The Science of Consistency: Why Posting Regularly Matters More Than You Think

📍 You don’t need to post every day. But you do need to show up consistently.
In Episode 15, Kassie and Sofia break down the real reason your content isn't gaining traction—and spoiler alert, it’s not your hashtag strategy. From the psychology behind repetition to algorithm truths and audience behavior, this episode unpacks why consistency is your most underrated growth strategy.

🎥 Whether you’re managing your brand solo or leading a team, this is your playbook for building trust, momentum, and a social presence that actually performs.

💡 Bonus: This episode includes practical tips for batching, content pillars, and how to post without burning out.

🎯 This episode covers posting cadence, audience retention, scheduling tips, content repurposing, and the myth of daily content.

Highlights include:
✨ Why consistency beats perfection—every time (00:27)
✨ The myth of daily posting (10:00)
✨ What “post and ghost” is doing to your engagement (03:23)
✨ How to use batching + content pillars to stay ahead (06:44)
✨ Why rebuilding momentum costs more than maintaining it (06:21)
✨ How real-life content builds trust (14:35)
✨ Setting a sustainable posting rhythm (11:27)
✨ The difference between staying visible vs. going viral (02:22)

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Chapters:
00:00 – Cold Open: Why posting once a month doesn’t cut it
00:27 – The fitness metaphor: Why consistency matters
02:22 – Visibility over Virality
03:23 – What happens when you “post and ghost”
04:04 – A real-life example of lost trust
06:21 – Rebuilding momentum is harder than you think
06:44 – Batching & content pillars: Your consistency toolkit
08:41 – Repurposing: More content, less burnout
10:00 – Debunking daily posting
11:27 – Set your sustainable pace
12:06 – Consistency builds your reputation
14:35 – The role of authenticity in content
15:39 – Final challenge: What rhythm can you really stick to?

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