BYU Can Save the Big 12's Reputation; The Cougars HAVE to do This

The most important game of the 2024 Big 12 season isn’t even a conference game. It’s BYU vs. Notre Dame in Provo, and the entire league’s reputation might ride on what the Cougars do that night.
In this video, I break down why Notre Dame at BYU is the Big 12’s single biggest opportunity to shift the national narrative, and how we got here after last year’s playoff flop against Oregon. I’ll walk through BYU’s path to this moment, Notre Dame’s soft early schedule, and why this matchup will draw national eyeballs in a way most Big 12 games simply don’t.
I also run through the rest of the Big 12’s key non-conference slate and why this year’s lineup is sneakily stronger than last season:
• TCU vs North Carolina in Ireland (Week 0)
• Baylor vs Auburn in Atlanta (Week 1)
• Colorado at Georgia Tech (Week 1)
• Missouri at Kansas (Week 2)
• Oregon at Oklahoma State (Week 2)
• Arkansas at Utah (Week 2)
• Iowa State at Iowa (Week 2)
• Arizona State at Texas A&M (Week 2)
• West Virginia vs Virginia in Charlotte (Week 3)
Then I explain why BYU–Notre Dame sits clearly above the rest for both BYU and the Big 12: what it means for playoff credibility, what Notre Dame’s resume will look like coming in, and how much pressure is really on Kalani Sitake’s group to cash in on this shot.
Chapters (approx):
0:00 The most important game of the Big 12 season
0:40 First look at the non-conference slate
1:20 TCU–UNC in Ireland and Baylor–Auburn
2:15 Colorado–Georgia Tech and the Deion factor
2:45 Week 2 chaos: Mizzou–KU, Oregon–OSU, Arkansas–Utah, ISU–Iowa
3:30 Arizona State–Texas A&M and WVU–Virginia in Charlotte
4:00 Why Notre Dame at BYU is “the” game
4:45 BYU’s national profile after back-to-back 11+ win seasons
5:20 Notre Dame’s soft start and why BYU will be their first real test
6:00 What a BYU win would mean for the Big 12’s reputation
6:35 Why the league has to capitalize on chances like this
7:10 How BYU’s offseason set them up for this moment
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