Marty Supreme Showcases a Huge Problem In Hollywood

Marty Supreme is finally out and it’s already getting strong reviews, thanks in large part to how hard Timothée Chalamet has been pushing this movie. He’s been everywhere promoting it, and while some of it is genuinely smart and fun, it also raises a bigger question. Is this a sign of a much larger problem in Hollywood?

Timothée Chalamet has gone all in on marketing Marty Supreme, from fake marketing meetings to self-produced Instagram Live videos, all in an effort to get people interested in an original film directed by Josh Safdie. The problem is that a lot of this is work that should be handled by the studio. In this video, I break down how marketing responsibilities have slowly shifted onto movie stars and why studios have become so dependent on actors to sell original movies.

I also talk about how the most effective marketing for Marty Supreme didn’t come from a traditional studio campaign, but directly from Timothée himself, and why that’s become necessary in an era where studios struggle to market original ideas without existing IP.

On top of that, I dive into how Marty Supreme is being framed as an indie movie, even though it reportedly has a $60–70 million budget and is A24’s most expensive film to date. I explain why this kind of framing can be misleading and how it could end up hurting real independent films, both in terms of audience expectations and future studio decisions.

Timothée Chalamet is doing everything he can to make sure people see Marty Supreme, but if this is what it takes to sell an original movie in today’s industry, Hollywood may be heading toward a much bigger problem than it realizes.

Marty Supreme is a brand new movie from A24, directed by Josh Safdie who co-directed Uncut Gems and Good Time, and stars Timothée Chalamet, Gwyneth Paltrow, Odessa A’zion, Tyler The Creator and Fran Drescher.

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