The Beauty Industry, Brands Behaving Badly & Brutal Honesty ft. Robert Welsh

In this exclusive interview with professional makeup artist and YouTube creator Robert Welsh, we dive deep into the state of the beauty industry in 2025. From the influencer effect to the rise (and fall) of major makeup brands, Robert brings his signature honesty, experience, and insight to the table.

We talk about the best beauty brands right now, which ones are falling behind, and how brands can actually stand out in an oversaturated market. Robert also shares what still frustrates him about beauty influencers, what brings him joy in content creation, and his thoughts on founder-led brands like Rare Beauty, and Rhode.

Whether you're a beauty lover, aspiring makeup artist, or just tired of the fluff in beauty content, this conversation is packed with real talk, laughs, and a whole lot of wisdom.

All Things Robert Welsh
YouTube    / @robertwelsh  
Instagram   / robertwlsh  
TikTok   / robertwelshmua  
Substack https://robertwelsh.substack.com/

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Links
Robert on problematic brand owners    • Problematic Brand Owners being stupid! P.L...  
Robert's collab with Blend Bunny
Video -    • My Collaboration with Blend Bunny Cosmetic...  
Purchase - https://blendbunnycosmetics.com/colle...
Nikkie Tutorials contouring with a fork    • CONTOUR YOUR NOSE USING A FORK?? | NikkieT...  
My Blend Bunny Pretty Grunge Story -    • Cease and Desist! Blend Bunny's Next Move ...  

Time Stamps
0:00 Intro
1:30 Deep dive content
5:46 What he wishes more people knew
11:21 The BEST brands out there right now
14:57 Brands Robert does not trust
18:04 How can brands stand out in 2025
24:19 What makes him excited to create?
31:59 The pitfalls of sharing beauty news
38:13 Integrity in the beauty space
42:13 Long vs short form content
47:35 Misinformation in short form content
55:03 Makeup isn't "just vanity"
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Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
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