The Disturbing Link Between Clean Beauty & The Far Right

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The clean beauty movement isn’t just about skincare, it’s become a belief system, a lifestyle, and for some, a gateway into something far more dangerous. In this deep-dive video, we explore how the rise of clean beauty marketing, fear based rhetoric, and anti-science thinking has influenced wellness culture and contributed to the normalisation of far-right ideologies online.

From celebrity skincare brands to crunchy moms, MLMs, and QAnon conspiracies, this video unpacks the origins of clean beauty, the dangerous misinformation it sometimes spreads, and how what starts as a simple concern about “toxins” in moisturisers can lead people down a radical path.

Jess Britvich (@jessbritvich) is a social worker who you can find on TikTok and Instagram. Jess is the creator of a viral TikTok series where she analyses how various lifestyle trends like clean beauty, "tradwife" content, and "soft living" can serve as gateways to far-right ideologies.   / jessbritvich  

Margaret Bronson (@deconstructiondoulas), is a former "tradwife" who now helps others deconstruct their patriarchal beliefs. She manages communities that support women in reclaiming their identities beyond traditional domestic roles.
  / deconstructiondoulas  

Dr. Angelo (@dermangelo), board-certified dermatologist who talks about a wide range of skincare topics, but he does often discuss the clean beauty to alt-right pipeline.
  / dermangelo  



#CleanBeauty #WellnessCulture #BeautyConspiracies #FarRightPipeline #SkincareMyths #MLMTruths #BeautyIndustryExposed