Glass Skin, Colourism & SPF Scandals: The Truth Behind The Rise Of Korean Beauty - Behind The Beauty

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In todays Behind The Beauty, we dive deep into the world of Korean skincare, a trend that has evolved into a global beauty powerhouse. From the rise of K-beauty in the mid-2010s to its ongoing influence in 2023, we’ll explore the innovative products and trends that have captivated skincare enthusiasts worldwide.

Discover how Charlotte Cho, co-founder of Soko Glam, helped bring Korean skincare to the U.S., and learn about her premium skincare line, Then I Met You, rooted in the Korean philosophy of "jeong." We’ll also touch on the superior qualities of K-beauty, including its multi-step routines, unique ingredients like snail mucin, and focus on prevention over treatment.

Additionally, we’ll explore some of the controversies surrounding K-beauty, such as the sunscreen scandal and concerns about inclusivity with tone-up creams, whitening products and shade inclusivity.

Whether you're a seasoned K-beauty lover or new to the scene, this video provides a comprehensive look at why Korean skincare continues to lead the global beauty market. 🌟✨

00:00 Intro
01:38 Charlotte Cho Take K-Beauty Global
02:50 Then I Met You
04:04 Is K-Beauty Really Superior
15:21 How Is It So Cheap?!
17:46 Pro’s And Cons Of The 10 Step Korean Skincare Routine
25:53 Whitening, Colourism And Controversies
32:06 What Makes TirTir So Successful
41:46 The Sunscreen Scandal
01:01:42 Outro