This Clay Table Booked Me 20+ Calls in December (Full Breakdown)

This Clay table booked me 20+ qualified sales calls in December. I'm breaking down the entire workflow - how I built a list of B2B SaaS companies, enriched them, identified their ICP, found their ideal customers in Finland and personalized outreach to decision makers.

I'm Hlib, GTM lead at Strongest Group.
This is the exact Clay workflow I used to generate pipeline in Q4.

In this video, you'll see:
→ How I built and enriched a list of B2B SaaS companies in Clay
→ Domain validation and B2B SaaS classification
→ Using AI to identify their offer and target ICP
→ Finding the top 3 best-fit companies for their offering in Finland
→ Scraping decision makers in sales and business development
→ Crafting personalized first lines with AI
→ Pushing everything to Salesforge and launching campaigns

RESULTS:
20+ qualified calls booked in December
Targeting B2B SaaS companies selling to Finnish market
Personalized outreach to VP Sales, Heads of BD, CROs
Complete workflow from list building to campaign launch

LINKS & RESOURCES:

Connect with me on LinkedIn:
  / hstorchak  

Clay (Start Your GTM Journey and Get 3000 Free Credits):
https://clay.com?via=a2fc77

SalesForge (Cold Email Tool):
https://www.salesforge.ai/

Want Us to Build This For You? Work with Strongest Group:
https://strongestgroup.com/

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CLAY WORKFLOW BREAKDOWN:

This workflow is specifically designed for targeting B2B SaaS companies who sell into specific markets (in this case, Finland). The key innovation is using AI to:
1. Understand what each SaaS company sells
2. Identify who they target (their ICP)
3. Find the best-fit companies for them in the target market
4. Personalize outreach based on this research

This creates hyper-relevant cold emails that feel like warm introductions.

TOOLS USED:
Clay - List building, enrichment, AI analysis
ChatGPT (in Clay) - Offer/ICP identification, personalization
SalesForge - Cold email automation

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WHY THIS WORKFLOW WORKS:

Traditional cold email: "Hey, we help SaaS companies with X"
This approach: "Hey [Name], noticed you're targeting [specific ICP]. Connected you with [3 specific companies in Finland] who match your offer"

The difference? You're leading with value. You've done research. You're not asking for anything - you're giving them potential customers.

That's why this booked 20+ calls in one month.

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WHO THIS IS FOR:
B2B agencies targeting SaaS companies
Sales consultants prospecting into tech companies
GTM professionals building high-value prospect lists
Anyone doing market-specific outbound (not just Finland)

You can adapt this exact workflow for any target market or vertical.

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ABOUT ME:
I'm the GTM lead at Strongest Group, where we help B2B SaaS companies and startups build scalable outbound systems. I specialize in Clay automation, cold email strategy and pipeline generation.

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