So, How Do We Actually Do This? Real Talk on Email & SMS Execution-Panel Sponsored by Attentive
Автор: Logical Position
Загружено: 2025-08-21
Просмотров: 21
In this panel, leaders from Doc Martens, Allbirds, and Attentive sit down to share their best strategies for email and SMS marketing. Learn about the metrics that matter most, how they explain success to their CEOs, and what really drives revenue through retention marketing. The conversation covers the power of win-back campaigns, birthday journeys, and post-purchase cross-sells, plus the ongoing debate of when to use SMS vs email in abandoned cart flows. They also dive into personalization—what works, what doesn’t, and how AI and segmentation will shape the future of CRM. Packed with real examples, fails, and wins, this panel is perfect for marketers, brand builders, and ecommerce pros looking to grow with smarter customer journeys.
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