Reinventing Success: From Founder to Employee and Beyond - By Tiago Ritter

00:00 Introduction: Meet Tiago Ritter at LLL Summit 2025
00:22 Defining personal success: Goals, self-reflection, and life pillars
01:29 Why launch before you’re ready matters
02:37 Family, friends, and personal well-being as foundations of success
03:16 Sports and music: Childhood passions
04:41 Journalism, censorship, and early career lessons
05:48 Founding W3 House: Starting a digital agency in 2000
06:39 Team dynamics: Complementary skills and shared values
07:50 Fearless ignorance: The power of naivety in entrepreneurship
08:37 Growth and achievements: From 4 founders to 350 employees
09:32 Commitment and finishing what you start
10:18 The value of imperfection: Launch early, iterate fast
11:17 The 10,000-hour rule and why context matters
12:26 Reading signals: Spotting trends and opportunities
14:13 If it’s not fun, let it go
14:56 Selling the company: Burnout and resetting
16:23 Moving to Vancouver: Sabbatical and MBA
17:58 Serendipity and landing a dream role
19:35 Pitching yourself into a music company
21:12 Mission-driven work and inspiring creativity
22:15 Q&A
22:39 Restarting today: What would you do differently
24:42 Spare time and idea generation
25:40 Being part of a team versus leading one
27:22 Measuring success beyond money
29:39 Generational shifts and values
31:59 Final advice: Be picky and intentional

🟢 Reinventing Success: From Founder to Employee and Beyond
A candid exploration of ambition, ego, and identity through the unexpected journey of stepping down—and rising anew.

🟢 About Tiago Ritter (Digital Strategist, Musora | Founder of W3haus)
Tiago Ritter is a Brazilian entrepreneur and founder of W3haus, one of Latin America’s most awarded digital agencies, which he sold to a global tech group. He now leads brand strategy at Musora, a top digital music education platform. Tiago is also an author, TEDx speaker, and Singularity University alum.