When Marketing Feels Hard, You Might Have the Wrong Strategy

🎙️When Marketing Feels Hard, You Might Have the Wrong Strategy

with Melitta Campbell | The Art of Value Whispering Podcast (episode 282)

Lately, I’ve been noticing something in the conversations I’m having with business owners.
More and more people are quietly admitting that the way they’re currently marketing doesn’t feel good anymore. It feels forced, complicated, or heavier than it should be. And instead of creating momentum, it’s draining their energy.

For many of us — especially those who are introverted or thoughtful by nature — success doesn’t come from being everywhere or pushing ourselves into strategies that feel unnatural. It comes from choosing approaches that honour how we work, think and communicate.

In this episode of The Art of Value Whispering podcast, I share what I see most often when someone’s marketing feels “off,” why it happens, and how you can rebuild a strategy that fits you far better and attracts more of the right clients.

I’ll walk you through the signs of misalignment and the practical steps you can take to create visibility that feels lighter, clearer and much more sustainable.

💡 WHAT YOU'LL LEARN IN THIS EPISODE


⭐The three clear signs your marketing strategy is misaligned

⭐Why “doing more” won’t fix the problem — and what will

⭐How misalignment quietly creates resistance, inconsistency and self-doubt

⭐Why choosing fewer, better-aligned tactics leads to stronger and more sustainable visibility

⭐How to rebuild your approach so it supports your actual life, energy and season

...and much more!

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🎧 Prefer to Listen?
Visit: www.melittacampbell.com/podcast

Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.

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📍 TIMESTAMPS

00:00 – Introduction
Introducing the episode and explaining why marketing often feels heavy or confusing — usually a sign of misalignment, not a personal flaw.

01:15 – Why Strategy Fit Matters
Sharing why copying someone else’s marketing rarely works and how a tactic only succeeds when it matches your energy and personality.

02:40 – When Your Life Doesn’t Match the Strategy
Highlighting examples of strategies that fail simply because they don’t suit your lifestyle, pace or capacity.

03:20 – Sign #1: Avoiding Marketing
Describing the first sign of misalignment: procrastinating, resisting or dreading your marketing tasks.

04:05 – Sign #2: Feeling Overwhelmed
Explaining how doing many disconnected tactics creates confusion and why overwhelm usually comes from lack of clarity, not lack of effort.

05:20 – Sign #3: Messaging That Isn’t You
Sharing how messaging can feel flat, forced or unlike your natural voice when the strategy isn’t aligned.

06:15 – Returning to Your Value Sweetspot
Introducing the Value Sweetspot and showing how reconnecting with your strengths makes your marketing feel more natural and grounded.

07:15 – Choosing Fewer, Better-Fit Tactics
Encouraging you to focus on one aligned channel instead of spreading yourself thin across multiple platforms.

08:05 – Marketing That Works With Your Life
Discussing the importance of creating a strategy that fits your real schedule, energy and season of life.

09:10 – Reflection and Invitation
Inviting you to reflect on what resonated most and to join the next Pod Club or connect with me on LinkedIn.

09:55 – Support and Closing
Sharing how to book a call for aligned strategy support and closing with my reminder that it’s not about who shouts loudest, but who resonates deepest.

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