Don't Get Stuck in Spam | Jonathan Kazarian

Track: Technology

Email has long been the backbone of event marketing, and while platforms, tools, and AI have evolved, the rules that govern inbox trust haven’t gone away.

In this session, recorded during the initial rollout of Google and Yahoo’s bulk sender policy changes, John Kazarian, Founder and CEO of Excel Events, explains the fundamentals that continue to shape event email deliverability in 2026.

While the policies were introduced earlier, the principles behind them, sender reputation, authentication, and audience trust, are more important than ever.

Key Topics Covered:
• Why email remains a top-performing event marketing channel in 2026
• What it means to be classified as a “bulk sender”, and why that status persists
• How spam complaints (not junk folders) damage long-term deliverability
• Understanding spam rate thresholds and sender reputation scoring
• Why inbox providers tightened rules due to phishing, spoofing, and AI spam
• The difference between marketing emails and transactional event emails
• Core authentication standards (DKIM, SPF, DMARC), and why they’re still mandatory
• How domain reputation affects event registration campaigns
• Best practices for coordinating email sends across marketing tools and event platforms
• Why domain warming still matters for high-volume event emails
• Common mistakes that push event emails into spam
• One-click unsubscribe requirements and list-specific opt-outs
• What “email jail” looks like, and how brands recover trust
• Protecting mission-critical event emails like tickets, confirmations, and access links

This session offers a timeless foundation for event marketers who want their emails seen, trusted, and acted on, regardless of platform changes or AI-driven inbox filters.

More insights at Gleanin.com
If you want to build event email strategies that stand the test of time, subscribe for expert insights, enable notifications 🔔, and stay ahead of inbox algorithms, not at their mercy.
Questions about event email deliverability in 2026? Drop them in the comments 👇

#eventmarketing #emailmarketing #eventprofs #emaildeliverability #eventtech #martech #digitalmarketing #b2bmarketing #eventstrategy #marketingautomation #emailcompliance