The Berry Of Eternal Youth. Grows For 100 Years, Needs No Care. Yet Supermarkets Don't Sell It

🍒 A berry sold as a $30-per-pound superfood comes from a plant that lives for a century.

Goji berries are marketed as rare, exotic, and anti-aging—imported in dried form from across the world, wrapped in Himalayan mystique, and sold at premium prices. Yet the plant that produces them is a hardy perennial shrub that costs about twenty dollars, grows in poor soil, survives drought, and produces fruit for over one hundred years with almost no care.

This is not speculation. The biology is documented. The history is recorded. The science is measurable.

In this documentary, we trace the hidden story of goji berry (Lycium barbarum)—from three thousand years of continuous cultivation in China to its modern transformation into a shelf-stable superfood commodity. You’ll learn why fresh goji berries never appear in Western supermarkets, why the live plant is rarely sold, and how supply chains, shelf life, and profit margins quietly determine what food you’re allowed to see.

This is not a story about a miracle cure.
It’s a story about how a perennial food that produces for generations was converted into an annual purchase.

What you’ll hear in this film:

• A fruit shrub documented to produce for over 100 years
• Why goji berries are sold dried instead of fresh
• How superfood marketing reshaped ancient daily foods
• The real economics behind shelf life and supply chains
• Why perennial crops don’t fit modern food systems

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This content is for educational and historical purposes only. It does not constitute medical or dietary advice.

#ForgottenFoods #PerennialPlants #FoodSystems

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