What Astronomer's Viral Video Got Wrong | Rose-Colored Glasses

Astronomer's viral Gwyneth Paltrow response was undeniably clever. But was it strategic? Robert Rose of the Content Marketing Institute explains why the "just ship it" and "minimum viable product" mentality behind the video undermines marketing effectiveness.

Read more about Robert’s take in his Rose-Colored Glasses column.

📣 So, what do you think? Do you agree that strategic restraint outperforms reactive publishing? Should Astronomer have decided not to post in the wake of the scandal?

👀 Related: Surprise! Your Most Controversial Content Might Be Your Weakest