Sustainable, Safe: Selling U.S. Food to the European Consumer
Автор: Western U.S. Agricultural Trade Association
Загружено: 2025-11-14
Просмотров: 4
This seminar is designed for Western U.S. exporters, particularly growers, packers, processors, and food marketers, who are seeking to enter or expand in the European market. The session will provide a practical overview of the expectations of European consumers and regulators, with a focus on sustainability, food safety, and traceability. Attendees will gain insights into how to align products with EU standards, certifications, and labeling requirements; how to position sustainability and origin as competitive advantages; and when specialized certifications are essential for market access. The presentation will also address strategies for working effectively with European buyers, navigating cultural and regulatory differences, and protecting brand integrity in a highly competitive retail landscape. A featured case study will highlight lessons learned from a successful U.S. exporter supplying sustainable food products to Europe. Participants will leave with actionable steps to prepare their supply chains, ensure compliance, and strengthen their readiness to succeed in Europe’s premium, regulation-driven market.
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