Search Has Changed: Here's What You're Missing

🎙 Swydo Expert Talks: Simple Search Marketing Tips (Most People Still Don’t Do) - with Jeremy Hull from Brainlabs

In this episode of Swydo Expert Talks, we welcome Jeremy Hull, Chief Solutions Officer at BrainLabs and a respected voice in digital marketing. Jeremy shares practical and actionable insights on how AI is transforming search, what advertisers should focus on right now, and the key opportunities search marketers cannot ignore.

With more than 20 years of experience driving innovation for global brands and speaking at top industry events like Brighton SEO, Jeremy explains how search has evolved from simple keyword based tactics to an AI powered ecosystem that demands new skills, stronger data, and a human in the loop.

In this conversation, you will learn:
• Why search has become more complicated and how AI is reshaping user behavior
• What advertisers should do daily to stay ahead in their Google Ads accounts
• How to make Broad Match, Smart Bidding and Performance Max actually work
• Why data accuracy and conversion quality matter more than ever
• How to use Search Partner Network transparency, RSA optimization and labels
• Why AI Max may not be perfect yet but deserves your attention
• How paid search and SEO collaboration will become essential
• The creative and strategic opportunities emerging with AI
• What skills search marketers need to stay valuable as automation grows

About Jeremy Hull
Jeremy leads AI driven media strategy at BrainLabs for North America and contributes to publications like Think with Google and The New York Times. When he is not exploring the future of search and automation, you can find him playing bass in a local jazz lounge.
🔗 Connect: LinkedIn:   / jeremy-hull-6a2b41  
| https://www.brainlabsdigital.com/

About Swydo
Swydo helps marketing professionals automate reporting and communicate meaningful insights with clients.
🔗 Learn more: Swydo.com | LinkedIn:   / swydo  
|https://www.swydo.com/

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