Diversify and Conquer: Rethinking Paid Search with Serge Nguele

🎙 Swydo Expert Talk – Diversify and Conquer: Rethinking Paid Search with Serge Nguele

🎯 Dive into this expert talk on PPC strategy and the future of digital advertising with Serge Nguele, known as The PPC Doctor, and Jeroen Maljers, Founder of Swydo.

💡 In this conversation, you’ll learn:

✅ AI & the Future of PPC: Key takeaways from BrightonSEO on how AI and LLMs are reshaping search, advertising, and campaign optimization.
✅ Smarter Strategies for Growth: Serge shares his “doctor mindset,” practical PPC tips, and why diversification beyond Google Ads — especially on Microsoft Advertising — is essential.
✅ Winning Today: Insights on combining AI with human strategy, evolving Quality Score into “Quality of Satisfaction,” and Q4 advice for eCommerce and B2B success.

👨‍⚕️ Meet the Experts:

Serge Nguele – The PPC Doctor
Founder of Your PPC Doctor (based in Wembley, London). Originally from Cameroon and France, Serge and his team serve global and French-speaking clients with a data-driven, diagnostic approach to PPC.
🔗 Connect: LinkedIn   / serge-nguele  
| YourPPCDoctor.com

Jeroen Maljers – Founder of Swydo
Swydo helps marketing professionals automate reporting and communicate meaningful insights with clients.
🔗 Learn more: Swydo.com | LinkedIn:   / internetstrategy  

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