PDMI Take 20: Media Buying on a Convergent Landscape
Автор: Performance-Driven Marketing Institute
Загружено: 2025-01-09
Просмотров: 71
Ready to set the performance media scene for 2025? Take 20 host and Brand Response Council chair Chris Foster of Modern Postcard welcomes direct-to-consumer media experts Rebecca Barr of RLB Consulting, Carey Chase of Modus Direct, Tara Franceschini of LiveRamp, and Mark Orton of Kingstar Media, who tackle questions about the expansive array of media options available to performance brands.
What's now? What's next? What media plans will work best in the coming 12 months? And what's destined to fail?
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