How I Built A $4,000+ Per Visit Specialty Practice! Dr. Stephanie Woo and Eugene Shatsman

What if you built a practice that only saw what you loved seeing?

Dr. Stephanie Woo sold three traditional optometry practices to open a specialty contact lens-only practice in Las Vegas. No optical, no insurance, just custom contact lenses and 2-hour appointments — with an average patient visit exceeding $4,000.

In this episode, host Eugene Shatsman and Dr. Stephanie Woo discuss building a specialty-only model, the economics behind it, how she built a 100+ doctor referral network, and what traditional practices can learn about integrating specialty care. In the second half, they cover ‪@WooUniversity‬ — her nonprofit delivering 250,000+ free CE certificates — and the balance between virtual and in-person learning.

Timestamps:

00:00 Introduction
03:34 Dr. Stephanie Woo's Traditional Practice Background
05:15 The Shift: Building a Specialty-Only Practice Model
10:20 Building a 100+ Doctor Referral Network
25:05 Two-Hour Appointments and Concierge Service
30:42 Integrating Specialty Care Into Traditional Practices
44:25 The Origin Story of The Woo University
49:23 250,000+ CE Certificates and Growing
50:17 Virtual vs. In-Person CE: When Each Makes Sense
54:45 Industry Partnerships and Maintaining Independence
57:32 How to Access Woo University

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