From Interviews to Impact with Rose Cowell

In foodservice, the story behind the plate sells the spec. In this episode of Curiously Stuck, Chelsea sits down with chef-educator and entrepreneur Rose Cowell (Founder, Twenty Bites) to unpack how culinary storytelling, disciplined process, and smart content can turn stainless boxes into real sales, while spotlighting a partnership between two women entrepreneurs driving the industry forward.

What you’ll learn in this episode:
• How “slow down to go fast” (the Twenty Bites ethos) improves content, recipes, and results
• Ways to bridge marketing and culinary: hands-and-pans video, food styling, and proof-point recipes that sell equipment
• Positioning with reality: aligning brand aspiration with how customers experience you
• The power of women partnering in foodservice entrepreneurship—and why community beats going it alone
• Using personal discipline (yes, triathlon training!) to fuel creative momentum and client delivery

👉 Watch the full episode and share your biggest takeaway in the comments!

🎧 Listen to the podcast here: https://www.buzzsprout.com/2501947/ep...

🔗 Learn more about Craeve & Co: https://craeve.com and twentybites: https://twentybites.com/

#CuriouslyStuckPodcast #FoodserviceMarketing #CulinaryStorytelling #WomenInFoodservice #SalesEnablement #BrandStrategy #Hospitality #Entrepreneurship

Chapters
00:00 – Welcome to Curiously Stuck + today’s guest, Rose Cowell
00:42 – Chicago roots & instant connection with Chelsea
02:33 – Why Twenty Bites: leaving corporate, finding the lane
09:48 – Imposter syndrome, courage, and stepping away to step up
16:17 – Designing a sabbatical with structure (and why it matters)
22:22 – Naming the brand: “Twenty Bites” and the chew-on-it mindset
28:10 – Triathlon training → creative discipline and business clarity
35:14 – Services that sell: recipes, hands-and-pans, food styling, and SOPs
40:44 – Beyond a flyer: content ecosystems for reps, dealers, and launches
45:16 – Sensory storytelling: from stainless to plate to purchase
49:56 – Brand aspiration vs. market reality (and how to close the gap)
53:16 – Why Craeve × Twenty Bites: a bigger bench without the overhead
56:55 – How to reach Rose + what’s next
57:50 – Wrap and takeaways