Account Management Skills
Hello and welcome to Account Management Skills!
Typically I get invited in by owners or leaders of creative agencies (PR, advertising, promotions, marketing, digital, performance, experiential etc) who are frustrated their client service team are not growing the existing client business and don't have client development plans in place.
I am also contacted by account managers in creative agencies who are struggling to get promoted to the next level, want to increase their confidence with the client but haven't receive any training or coaching in how to manage clients, grow business and develop their skills. They feel this is limiting their career progression.
I don’t suppose any of this sounds familiar? If so, come over to https://accountmanagementskills.com to take the client growth quiz and find out how you are doing with client development.
Настоящее, будущее и будущее агентств со Спенсером Галлахером.
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Account management in the Nonprofit sector, with Lauren Jones
What your client's procurement team wants - insights and strategies with Tina Fegent
4 Ps of AI-enabled account management, with Jenny Plant
Practical AI for Non-Techie Agency Leaders, with Heather Murray
Mastering agency niching - how to boost your pipeline and navigate AI, with Steve Guberman
The case for splitting account management and project management, with Brett Harned
Inside Client Services: A CSD’s Take on Global Expansion, with Laura Smales
Conversations not presentations - mastering sales, with Blair Enns
Why account management deserves more respect, with David C. Baker
How adding account management impacted an event production agency, with Cameron Magee
Why account managers should build a personal brand, with Claudia Cardinali
Smaller, Faster, More Human: The Future of Agencies with Carl Smith
The Impact of AI on SEO agencies with Kevin Gibbons
The AI business consultancy, with Tom Head
How to run strategic marketing campaigns for your agency, with Janet Murray
How GenAI is transforming pharma marketing & healthcare comms, with Kate Eversole & Jonathan Gwillim
Why agencies need a people and culture plan, with Theresa Carter
Mastering client centric account growth in 2025, with Jenny Plant
How to be a leader people will follow, with Traci Schubert Barrett
Top 10 tips & insights from the podcast in 2024, with Jenny Plant
Who cares about advertising? - with Brian Jacobs and Crispin Reed
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
How to evaluate your agency operations, with Harv Nagra
How agency owners create a 'market of one', with Robin Bonn