That Business Trainer
Welcome to That Business Trainer...where introverts, deep thinkers, and ethical professionals learn how to master sales without becoming someone they’re not.
I’m Brian Brereton a top-ranked salesperson; also coach, speaker, and creator of frameworks that help you sell with calm confidence, clarity, and control.
🧠 This channel is for you if:
• You sell face-to-face or on Zoom
• You’re in a high-ticket, consultative role
• You hate pushy tactics, awkward scripts, and forced “closing techniques”
• You’ve ever asked, “What do I say next?” mid-call
🎥 New videos every week on:
→ Real call breakdowns and frameworks
→ How to handle objections, ghosting, and stalls
→ Building confidence and eliminating guesswork
→ Selling as an introvert - and thriving doing it
→ Mindset tips that change everything
No hype. No hustle. Just quiet, powerful mastery.
📌 Subscribe now and let’s rethink everything you thought you knew about sales.
Confidence in Sales - How to Speak to the C-Suite Without Sounding Subservient
Wiggle words what are they and why they work so well
The five questions that define value
TRUST what it means to us, you and the client
Sales Training Doesn't Work!
16 Shut up Talking kills sales
Handling money issues: is it logistics or value?
Why are salespeople afraid of the price conversation?
How The Sales Framework can help you
Why Trying to “Win the Sale” is the Fastest Way to Lose It
Why Saying “I Don’t Know” Can Be Your Most Powerful Sales Move
Why Handling Objections Is a Waste of Time
Is Product Knowledge Killing Your Sales?
Move Off The Solution: The Sales Technique That Changes Everything
Using the Right Technique… But Still Losing Deals? This Is Why.
No guessing!
Sales is NOT persuasion (or being pushy)
Why I Never Ask Their Budget
Why I hate salespeople
Sales Without Scripts: The Framework That Changed Everything
Welcome to TBT...here we go!
Motivational Monday - Call Reluctance