Most salespeople think confidence means having all the answers.
But the truth is — certainty can kill trust.
When you sound too sure, too soon, it can make clients feel like you’ve stopped listening.
But when you sound hesitant, you lose authority.
The key is finding language that lets you stay confident and flexible at the same time.
In this video, Brian Brereton shares 5 “wiggle words” — small but powerful phrases that let you handle tough client questions, maintain credibility, and keep conversations open instead of defensive.
These are the same techniques used by top consultative sellers to stay calm under pressure, answer honestly, and keep control of every discussion — without sounding rehearsed or evasive.
💬 You’ll learn:
✅ Why “wiggle words” build trust rather than weaken it
✅ How to sound confident without being absolute
✅ 5 phrases that let you stay flexible when clients push back
✅ Real examples you can use immediately in your own conversations
🎯 Key takeaway:
Confidence in sales isn’t about certainty — it’s about curiosity.
Use language that keeps conversations safe, open, and real.
💼 Want to master frameworks like this?
Join The Sales Framework workshop — a 3-day intensive designed for sales professionals who want to sell with confidence, calm, and clarity.
👉 Learn more here
🎧 Subscribe for weekly videos on calm, intelligent, high-end selling:
@ThatBusinessTrainer
#SalesFramework #SalesTraining #ConsultativeSelling #WiggleWords #BrianBrereton #SalesConversations
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