How world building is taking over Hollywood in a different way

Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and why Hollywood has shifted from making movies to manufacturing products. From Alo’s controversial bag strategy to Makeup by Mario’s valuation ceiling, the collapse of department stores, AI reshaping commerce, and why brands like Saks didn’t actually “fail”, they were flipped, this is a candid breakdown of what still works, what doesn’t, and why authenticity and real strategy matter more than hype.

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Chapters:
00:00 – Celebrity Brands & the Authenticity Gap
06:30 – Confidence, Criticism & Showing Up Anyway
14:00 – Fake Luxury, Pricing & Broken Expectations
23:30 – Alo’s Bag Strategy & Micro-Luxury Status
33:30 – Celebrity Beauty Brands & Scalability Limits
45:00 – Hollywood’s Shift: From Movies to Products
48:30 – Live Events, World-Building & Stranger Things
54:30 – Creators vs Studios: MrBeast & Amazon
58:00 – Apple, Google, AI & Data Power
01:10:00 – Department Stores, Saks & Retail Reality
01:26:00 – Final Reflections & What Actually Lasts