Why “Well-Produced” Brands Still Fail

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world. Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical. A candid conversation about strategy, storytelling, and why relevance now requires more than visibility.

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Chapters:
00:00 – Golden Globes, Award Shows & Lost Relevance
06:52 – Alo HQ, World-Building & Brand Disconnects
13:50 – Lemme x Kris Jenner Campaign
19:25 – AI in Creative Industries & UGC Fatigue
26:12 – AI Leadership & the Danger of Fake Productivity
33:52 – Starbucks Entering the Beauty Space: Smart or Desperate?
38:22 – Makeup by Mario, Celebrity Brands & Exit Culture
45:33 – Estee Lauder Selling off Smashbox, Dr. Jart, and Too Faced
52:42 – E.L.F.'s Substack, “Building in Public” & Founder Voice
57:27 – Final Thoughts & What Actually Builds Trust