Why Square-Foot Pricing Fails (and What to Use Instead)

Pricing painting projects shouldn’t feel like guesswork. In this episode of Price. Sell. Paint. Michael Murray and Jon Bryant break down one of the biggest challenges in the industry: pricing jobs accurately and explaining those numbers clearly to crews and subcontractors.

Fresh off the Nolan Grand Summit, they dig into why production rates outperform square-foot guessing, how to communicate time and expectations in a way everyone understands, how to manage the natural tension between sales and production, and how using real data leads to fair pricing, stronger relationships, and more profitable projects.


Stay ahead of industry trends and learn how to build a more profitable and sustainable painting business. Subscribe now for expert discussions on sales, estimating, and pricing strategies in the painting industry → http://ow.ly/2P0250NqzMZ

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00:00 – Introduction to the Hosts
06:50 – The Importance of Pricing in Painting Projects Accurately
12:37 – Understanding Production Rates vs. Square Foot Pricing
23:07 – Building Trust with Subcontractors through Production Rates
30:04 – Sales and Production: Creating Healthy Tensions
35:38 – Navigating Subcontractor Relationships and Compensation
43:32 – The Importance of Fair Pricing and Profit Margins


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