Beige Is Back: Sherwin-Williams’ Color Expert on Paint Colors, Trends & Winning Jobs

Sherwin-Williams’ Sue Wadden (Director of Color Marketing, 25+ years) joins Jon to break down the real driver of most paint jobs—COLOR—and how pros can use it to win more work. They cover the latest trends, how to guide hesitant homeowners, and the exact tools you can hand clients before you even step on site.

What you’ll learn
How to confidently lead the color conversation (and stop avoiding it)
Trends that matter in 2025: warm neutrals, earth tones, greens, khaki + more
“Phone-a-friend” resources from Sherwin-Williams you can actually use
The homeowner decision process: chips, peel-&-sticks, wet samples
Using apps & matches (Color Expert app, ColorSnap/SureMatch) to reduce callbacks
Selling value with color guidance (and why it wins more jobs)

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00:00 – Introduction to Color Strategy and Expertise
06:19 – The Evolution of Color Systems and Technology
12:06 – The Interconnection of Design Trends and Color
18:14 – Guiding Contractors in Color Conversations
22:37 – Color Tools for Homeowners
31:20 – Educating Professionals on Color
39:01 – Marketing with Color


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