The eCommerce Allegory? A Practical Review of Lore by Future Commerce

Is your eCommerce strategy built on tactics or meaning?

Lore by Future Commerce isn’t about conversion rate optimization. It’s about something deeper: the cultural stories, psychological patterns, and emotional cues that actually drive modern buyer behavior.

In this video, we break down the three biggest ideas from Lore that challenged the way we think about customer experience, brand strategy, and the future of commerce itself:

✔ How top brands build identity through narrative
✔ Why “best practices” might be limiting your growth
✔ What it really means to create community—not just conversion

This isn’t a hype video or a paid promo. It’s an honest review of the most important eCommerce book we’ve read in years.

📕 Grab the book here: https://www.futurecommerce.com/lore
(Not sponsored. Just a meaningful resource from a team we respect.)

Looking to elevate your brand experience and reframe how you engage modern buyers? This video is for you.

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Chapters:
00:00 – What this video is (and isn’t)
00:40 – The core idea: Lore isn’t about products, it’s about meaning
01:15 – eCommerce isn’t just digital—it’s cultural
02:20 – Takeaway 1: Customers already live in a story
03:47 – Catbird & cultural shorthand as brand strategy
04:38 – Takeaway 2: Why most eCommerce sites feel the same
06:04 – Breaking patterns: What Walmart Realms got right
06:50 – Takeaway 3: Digital tools should build real-world community
08:00 – The brands that win don’t just sell—they connect
08:35 – Who should read Lore & why it matters right now

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About SwiftOtter
We’re an eCommerce agency—but not the boring kind. Since 2011, we’ve helped merchants thrive through thoughtful strategy, technical excellence, and long-term partnership. Whether you’re modernizing your stack or cleaning up the little things, we’re here to help you win.

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