The AI Foundation That's Transforming Tour Business Results

Most tour operators using AI tools like ChatGPT, Claude, or Gemini are getting generic, disappointing results. But a small group of operators are achieving breakthrough outcomes with the same tools.

The difference isn't better prompts or secret techniques. It's one foundational step that most people completely skip.

At the recent Arrival AI Forum in Washington, DC, Kelsey joined a panel of AI experts divided into teams for a live demonstration. They had one hour to solve real business problems for Discover Banff Tours, a company losing market share to dozens of new competitors after Moraine Lake closed to personal vehicles.

While other teams jumped straight into solutions, Kelsey's team took a completely different approach in the first 30 minutes: an approach that changed everything about how the AI responded to every subsequent request.

The breakthrough came from understanding something fundamental that shifted in 2025. The context capabilities of these AI tools became massive, but most operators still aren't taking advantage of this game-changing capability.

This isn't about crafting better prompts (though quality prompts are still incredibly important). It's about creating the foundation that transforms every AI interaction from generic to genuinely valuable for your specific business.

Whether you're struggling with bland AI outputs or looking to multiply the value you're getting from these tools, this video reveals the systematic approach that separates operators getting real results from those still fighting with disappointing responses.

For more free resources to help you grow your tour business, visit https://guestfocus.com/resources.

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P.S. Learn more about using AI in your business in the Tour Business AI Lab. Join us at https://guestfocus.com/ai

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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀

Links and Resources:
Join the Tour Business AI Lab: https://guestfocus.com/ai
Get more free resources here: https://guestfocus.com/resources
Book a free strategy call: https://guestfocus.com/youtube