5 Reports Every Tour Business Owner Should Run Before Next Season

Most tour operators work harder each year but never see their income grow. The difference? The ones who succeed know their numbers.

Running a great tour is one thing. Running a profitable tour business is another. You can't grow what you don't measure, and most operators never take the time to look at their data in detail. They make decisions based on gut feeling instead of facts, which means they're constantly investing energy and money in the wrong places.

Here's what separates busy operators from profitable ones: five specific reports. These aren't complicated analytics dashboards or fancy software tools. They're straightforward reports that tell you exactly what's working, what's not, and where to focus your energy next season.

In this video, we’re breaking down the five reports every tour operator should run in the off season. You'll see how to identify which tours are actually making you money (not just bringing in revenue), which marketing channels deserve more of your budget, and where you're leaving profit on the table.

These reports become your annual performance review for your entire business. They show you which 20% of your tours generate most of your revenue, whether you're dangerously dependent on a single booking channel, if your website is actually converting visitors into customers, and which tours are breaking even instead of building your bottom line.

The best part? You can run most of these reports directly from your booking software. The ones that require manual work are worth every minute because they reveal the blind spots that keep operators stuck year after year.

Watch the full video to learn exactly which reports to run, how to interpret what you find, and what actions to take based on your results.

For more free resources to help you grow your tour business, visit https://guestfocus.com/resources.

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P.S. If you want help in growing your tour business, book a strategy call today here: https://guestfocus.com/youtube

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Since 2015, our programs have helped over 2,000 tour operators from 75+ countries. Our tour business coaches have over 250 years of combined industry experience and work through our proprietary Guest Focus Formula™ to sustainably grow client businesses. 🚀