Is Your E-Commerce Platform Wagging the Dog?

What if your e-commerce platform is actually holding you back? Mikel Lindsaar, founder of StoreConnect, explains why most platforms end up controlling your business rather than serving it - and what to do about it.

Mikel shares practical examples including a museum using AI to identify VIP visitors before they arrive, automated refunds that create customer delight, and how one company consolidated 76 websites across 26 brands onto a single platform. We explore why plugin sprawl fragments your data, how to use AI for pre-processing rather than real-time calculation, and why his strongest advice has nothing to do with technology.

Timestamps

00:00 - Introduction
09:23 - The Tail Wagging the Dog Problem
15:21 - AI for Customer Identification
22:04 - The Real Cost of Platform Fragmentation
26:41 - Creating Moments of Joy
39:34 - Why Phone Support Still Matters

Resources Mentioned

📌 StoreConnect - E-commerce on Salesforce: https://getstoreconnect.com/
📌 Beyond Plumbing Supplies - Case study mentioned: https://www.beyondplumbingsupplies.com
📌 eCommerce Podcast: www.ecommercepodcast.net

Connect & Continue Learning

🔔 Subscribe for weekly eCommerce insights:    / @ecommercepodcast  
💬 How many SaaS tools are running your e-commerce business? Share below!
📱 Follow Matt: Instagram @mattedmundson

Today's guest: Mikel Lindsaar
Company: StoreConnect
Website: https://getstoreconnect.com/
LinkedIn:   / mikellindsaar  

#eCommercePodcast #Salesforce #EcommercePlatform #CustomerExperience #DataUnification