The #1 Branding Mistake Food Bloggers Make (And How to Avoid It) | The Food Blogger's Table

Have you ever scrolled through social media and stopped in your tracks because a food photo just spoke to you? The colors, the style, the vibe—it all worked together to create something memorable. That’s the power of branding at work!

In this episode of The Food Blogger’s Table, Jen sits down with branding expert Nicola McMillan of NM Creates to dive deep into branding design ideas that will help you craft a unique, recognizable food blog identity. From color palettes to typography choices, logo design, and creating an emotional connection with your audience—we’re covering it all!

✨ In this episode, you’ll learn:
✅ What food blog branding really is (+ why it’s more than just a logo)
✅ The essential branding elements every food blogger needs
✅ Signs that it’s time to rebrand your food blog + where to start
✅ Why a polished, professional brand helps boost food blog ad revenue + attract brand partnerships
✅ How to balance professionalism with personality—because your food blogger brand should reflect you!

Chapter Markers
00:00 Welcome to the Food Bloggers Table
00:17 The Importance of Branding
01:19 Understanding What Branding Really Is
04:35 Starting Your Branding Journey
07:35 Balancing Professionalism and Personality
09:42 Finding Inspiration and Working with Designers
11:29 Conclusion and Next Steps

Whether you’re launching a new blog or refreshing your current one, this episode is packed with actionable tips to help you build a brand that stands out in the crowded food blogging space.

🔗 Resources Mentioned:
📌 Get your Website Audit
📌 Follow Nicola McMillan

🔥 Ready to level up your food blog’s branding? Hit play and let’s dive in!

💬 Tell me in the comments: What’s ONE word you want your brand to be known for? Let’s brainstorm together!

#FoodBlogging #BrandingForBloggers #FoodPhotography #BloggingTips #FoodBlogBranding #FoodBlog Tips