PDMI Take 20: Brands Trend Toward Performance Metrics
Автор: Performance-Driven Marketing Institute
Загружено: 2025-07-25
Просмотров: 20
As omnichannel campaigns have become the standard, more and more brands are making their in-campaign decisions based on the wide array of performance metrics now available to them.
Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a pair of brand leaders — Southern New Hampshire University’s Matthew Laramee and Echelon Fitness’ Mike Rabinovitz — that have had long-term success using performance metrics to tweak and maximize the success of media campaigns designed to drive leads and close sales.
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