The Strategic Shift Behind EndeavorB2B's Growth and Why It Matters for the Entire Industry

In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Amanda Landsaw, CMO of EndeavorB2B, to explore how one of the largest B2B media organizations is transforming into a modern, data-driven intelligence business. Amanda breaks down Endeavor’s rebrand, the shift to enterprise selling, how the role of the CMO is changing, and what it takes to build privacy-first systems while still unlocking revenue and audience insight in an AI-powered world.

They also discuss the rising importance of audience lifetime value, the realities of sales–marketing alignment, and how companies can adopt AI responsibly without slowing teams down.

What you'll learn about this episode
01:42 – Why Endeavor Rebranded
03:41 – The Enterprise Sales Shift
07:44 – How Enterprise Accounts Buy
12:16 – From Publisher to Modern Media Company
15:33 – AI’s Expanding Role
23:50 – Marketing as a Revenue Engine
33:00 – Measuring Audience LTV
47:00 – Growth Opportunities + Rapid Fire

Connect with Amanda on LinkedIn:   / amandalandsaw  

Why Listen
This episode is essential for leaders who are:
Navigating the shift from legacy media to intelligence-driven business models
Building scalable, privacy-first data strategies
Reimagining sales–marketing alignment for a multi-product world
Preparing teams for AI adoption without overwhelming them
Redefining audience engagement, value, and lifetime impact

If you’re a CEO, CMO, CRO, or revenue-critical leader building for 2026 and beyond, this conversation is a blueprint for modern transformation.

About RevvedUP 2026

RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.

Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.

From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage.

Visit https://www.accelevents.com/e/revvedu... to learn more.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.   / heatherholstknudsen  

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo