Generative AI for Marketers: 10 Prompt Frameworks, Customer Experience Wins & Smarter Prompting

Good afternoon and welcome to The Lunchtime Series! In today’s Marketing & Leadership segment, I’m joined by co-host and marketing/communications expert Craig Page-Lee. We recap last episode’s big takeaways on how AI is enhancing customer experience (personalisation, proactive service, omnichannel, self-service, call-center upgrades), then dive into 10 practical ChatGPT prompt frameworks every marketer can use — from Scarcity Theory and Social Proof to the Endowment Effect.

You’ll hear how to craft better prompts (because quality questions = quality outputs), how NLP concepts underpin persuasive language, and why credibility, bias, and emotional forecasting matter in real campaigns. We close with an Einstein quote and a quick programming note: the show’s back every Wednesday and Thursday weekly.

👇 Chapters below. Like, share, and subscribe to help the channel grow!

Overview
• Quick life update (Europe trip, Eugene’s 40th, we got married 🎉).
• Recap: AI powering CX across retail and call centers.
• Main topic: Generative AI for marketers — 10 prompt patterns you can apply today.
• How to engineer better prompts and avoid “rubbish in, rubbish out.”
• Practical examples, team use, and finishing insights.

Timestamps (Chapters)

0:00 – Intro, welcome & housekeeping
0:40 – Life update: Europe trip, celebrations & gratitude
1:05 – Last episode recap: AI enhancing customer experience (personalisation, proactive service, omnichannel, self-service)
2:20 – Call -centre upgrades: agent assist, churn prediction, intelligent routing, speech & sentiment analytics
3:45 – Today’s focus: Generative AI, LLMs & better prompting for marketers
4:40 – Why prompts matter: coaching mindset → better questions, better outputs
5:30 – Prompt 1: Scarcity Theory (create urgency, FOMO with integrity)
6:25 – Prompt 2: Foot-in-the-Door (ladder small asks → big conversion)
7:15 – Prompt 3: Primacy & Recency (front-load & end-cap your strongest offers)
8:05 – Prompt 4: Hierarchy of Effects (Awareness → Interest → Desire → Action)
9:05 – Examples: loyalty programs & tiered benefits (Discovery/Vitality)
9:50 – Prompt 5: Affective Forecasting (future feelings, “dream state” framing)
11:00 – Team exercise: back-cast from desired emotional outcomes
11:35 – Prompt 6: Social Proof (testimonials, usage numbers, influencers)
12:25 – Bias watch: herd effects & belonging cues
12:55 – Prompt 7: Credibility Principle (authority, awards, transparent claims)
13:40 – Prompt 8: Scarcity vs Abundance (urgency + generous value framing)
14:25 – Prompt 9: Confirmation Bias (align with audience beliefs responsibly)
15:05 – Prompt 10: Endowment Effect (trial/ownership → perceived value; real-estate example)
16:05 – Building your style in ChatGPT: tone, word-sets, critical thinking
17:05 – Quote of the day: Albert Einstein — “In the middle of every difficulty lies opportunity.”
17:30 – Wrap-up: schedule, like & share, see you Wed/Thu


About the Guest — Craig Page-Lee

Craig Page-Lee is a seasoned marketing and communications strategist, agency leader, and co-host of the Lunchtime Series. He specialises in brand strategy, retail and customer experience, and the practical application of AI to accelerate marketing effectiveness. Craig is known for turning complex concepts into tight, usable playbooks for marketers and exec teams.

About the Host — Kevin Britz

Kevin Britz is a leadership coach, program designer, speaker, and host of The Lunchtime Series. He helps teams and leaders SHIFT into future-ready thinking, bridging AI vs HI (Human Intelligence) with practical frameworks for creativity, attention, self-management, critical thinking, and social intelligence. Kevin’s work spans executive coaching, culture transformation, and high-performance team enablement.

Episode Details / Key Takeaways
• AI’s CX edge: personalisation, proactive service, omnichannel, self-service, and smarter call-center ops.
• Better prompting = better strategy: use 10 prompt frameworks to shape campaigns and briefs.
• Blend NLP-style language, credibility cues, and social proof to move from idea → action.
• Use affective forecasting and endowment to ethically connect emotion to value.
• Build your ChatGPT “voice”: define tone, constraints, and keep questioning to get quality.

Call to Action

If this helped, like, comment, and share. Tell us which prompt you’ll test first — and we’ll workshop examples in a future episode. Subscribe for new episodes every Wednesday & Thursday.

Tags (comma-separated)

Kevin Britz, Lunchtime Series, Craig Page-Lee, marketing, leadership, customer experience, AI, generative AI, ChatGPT, prompt engineering, marketing prompts, NLP, social proof, scarcity, hierarchy of effects, primacy effect, recency effect, affective forecasting, endowment effect,