PPC Strategies Small B2B Brands Use to Beat Big Competitors

Small B2B brands often struggle to compete with larger companies that have more resources, larger budgets, and bigger marketing teams. B2B marketing spend is often wasted on tactics that don’t work or generate measurable results. The good news is that with the right PPC strategy and a focused, data-driven approach, small B2B brands can outsmart big competitors and win.

We’re joined by Andy Janaitis, Founder and Chief Strategies at PPC Pitbulls ‪@ppcpitbulls‬ to break down PPC strategies that help small B2B brands beat big competitors. Andy provides some actionable tips on how to compete more effectively by focusing on the basics without wasting bandwidth or budget.

We cover the following topics:

[03:06] The Small Brand Edge: Why a tight niche beats a massive budget.
[05:05] Avoid the "Testing Trap": Why copying big-brand creative strategies can kill your ROI.
[07:14] Beating the Auction: How to pay less than big brands for the same ad placement.
[09:50] The Conversion Ecosystem: The "hidden" fundamentals: landing pages and email flows.
[14:58] The 5-Point Checklist: What you MUST have in place before spending $1 on ads.
[21:55] AI & PPC: How to leverage automation without losing your brand’s authenticity.
[25:34] Better Metrics: Why ROAS is a "cop-out" and what you should track instead.

If you’re a B2B marketer, founder, or growth leader looking to improve PPC performance and compete against larger players, this episode is for you.

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📌 Learn more about Andy Janaitis and PPC Pitbulls. https://www.ppcpitbulls.com/


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