Developing Customer Retention Strategies

Retaining customers is as critical as acquiring new ones, if not more so. High churn rates impede revenue and signal deeper issues in customer engagement and product value. CS leaders, therefore, must be able to identify the key factors that influence customer retention and design strategies that effectively address these factors. Because they can leverage data-driven insights, personalized engagement, and proactive problem-solving to build successful strategies, CS leaders are in the perfect position to minimize churn.

In this CS Leadership Roundtable, host Andrew Marks and three Customer Success professionals--Maranda Dziekonski, Jen Gussman, and Lorenzo Serva--discuss building retention strategies that fuel revenue growth.

During the live event, the panelists discussed:

Primary factors, metrics, and best practices that CS leaders should focus on to reduce churn

How to ensure your customer retention strategies align with overall business goals and customer expectations

- Common challenges in implementing retention strategies and how can they be overcome

How to measure the success of your customer retention strategies

The importance of building a customer-centric culture




By the end of the learning session, you’ll have lots of good advice and tips on how customer satisfaction will reduce churn and grow company revenue.

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SuccessCOACHING is reinventing the Customer Success training experience for CS Leaders, Customer Success Managers, and aspiring CSMs. Learn more about how SuccessCOACHING can help you or your Customer Success team at successcoaching.co.

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