How to Apply Behavioural Economics in Marketing with Rory Sutherland of Ogilvy
Автор: We Are Rival
Загружено: 2022-05-04
Просмотров: 8037
Rory Sutherland, Vice Chairman of Ogilvy UK, talks about everything from payment models to a London shop called Bacon Sandwich.
0:00 Introduction
0:30 Food delivery reimagined
12:30 What is your perspective of the marketing industry right now?
17:06 What is the fix for the billing-by-hour problem in our industry?
19:32 The hackathon model
22:14 Is marketing holding itself back from scaling by approaching every problem fresh?
26:20 How to get exposed to behavioural science
31:45 Knocking out of your routine to shift your perspective
34:38 Where do you see consumer behaviour going post pandemic?
37:45 Why are some challenger brands able to create buzz or change the category that they are in?
#marketing #behaviouralscience
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