Improving Lead Quality From Performance Max

Not all strategies work for all businesses. That's how PMAX for Lead Generation campaigns has been for a while now. But new features Google has rolled out can help you see better quality leads from this growing campaign type. In this video, we'll cover 4 tactics we've seen help improve lead quality from PMAX and make this campaign type usable for more accounts.

1:20 - Use More Qualified Conversion Signals
4:26 - Audience Signals Need to Match the Buyer Funnel
6:24 - Treat Search Themes Like Search Keywords
8:48 - Leverage Negative Keywords at All Applicable Levels

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#performancemax #pmax #leadgenperformancemax
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