How to Make Your Event Stand the F*ck Out in 2026 | Louis Grenier

Track: Strategy

What if the real reason your event marketing isn’t cutting through has nothing to do with channels, tactics, or formats, and everything to do with psychology?

In this video, Louis Grenier (Marketing Consultant and Host of Everyone Hates Marketers) joins Chloe Cara (Global Business Marketing Executive at TikTok) to unpack what it actually takes to stand out in an overcrowded marketing and events landscape.

Together, they explore why most event marketing starts in the wrong place, how to move beyond surface-level demographics, and why understanding deep human motivations, not just job titles, is the key to creating events people truly care about. From luxury brands to B2B events, this conversation reframes how marketers should think about positioning, relevance, and differentiation.

Key Topics Covered:
• Why most event marketing fails before promotion even begins
• Identifying who really cares about your event, and why
• Moving beyond demographics to psychographics and context
• Rational vs. irrational motivations in marketing decisions
• Why overwhelm is the biggest challenge marketers face today
• Grounding event strategy in timeless marketing psychology principles
• How to create standout events by doing the opposite of the norm
• Designing events around people, not formats or trends

Want your events to truly stand out, not just add to the noise? This session will challenge how you think about audiences, positioning, and what makes an event memorable in a crowded market.

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Have thoughts or questions? Drop them in the comments below.

#eventstrategy #eventmarketing #marketingpsychology #eventdesign #eventprofs #brandpositioning #audiencefirst #b2bmarketing #experientialmarketing #standoutmarketing