How to Write Event Copy That Actually Makes People Care | Penny Brazier

Track: Content

Move beyond generic event marketing and create real human connection.
What if a few small shifts in your event copy could turn skim-readers into sign-ups, and make your audience feel truly seen?

In this video, Penny Brazier, an expert copywriter, breaks down how event marketers can escape bland, forgettable content and write words that build trust, spark emotion, and drive action, even on tight timelines.

This session is a must-watch for anyone tired of landfill content and ready to create messaging that connects human-to-human.

Key Topics Covered:
• Why connection always comes before conversion
• Moving beyond demographics into real audience empathy
• How emotional hooks outperform stats and features
• Using storytelling to make your event memorable
• Turning your event messaging into a genuine conversation
• Writing with “what’s in it for me?” front of mind
• Simple mindset shifts that instantly improve your copy
• Why human writing will matter even more in an AI-driven future

If your event marketing feels invisible, forgettable, or overly salesy, this talk will help you rethink how you communicate value and write copy that people actually want to read.

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