What clients want from their agencies, with Kate Whittaker

Creative Agency Account Manager Podcast hosted by Jenny Plant, with Kate Whittaker.

For the full transcript and accompanying useful links, please visit the podcast page on my website: https://accountmanagementskills.com/w...

In my first podcast episode I’m delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International.

As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over.

In this episode we cover:

1. How Kate selects her agencies and what she suggests you do if you’re considering cold calling prospective clients
2. The qualities she looks for in a potential agency partner
3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong
4. Some advice for how agencies can present additional ideas during the course of working on another project
5. Why you need to be asking your clients for more referrals
6. Her tips for how to position yourself as more of a trusted advisor
7. What’s changed for her in light of COVID-19 and what she’d be interested in hearing from agencies right now
8. Some great tips for how to maintain and develop strong client relationships during this time of remote working

I hope you enjoy this episode. It’s packed full of nuggets to help agency account managers with client retention and growth.

The sound isn’t optimal and my interviewing skills need some work but I do hope you come away with some actionable tips you can put into practice in your agency account management role.

If you’d like more information about how you can retain and grow existing client relationships, you’ll find information about the latest training for agency account managers here.

If you’re an agency leader with three employees or more and haven’t already joined the AGENCYNOMICS free community, here’s the link to join.

If you enjoyed this episode, I’d love your support by leaving a review and also drop me a line at [email protected] if you know someone in a client role who would like to be interviewed and can share some great advice for helping agency account managers with their role.

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