How to Brand Your Beauty Business [Full Guide]

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00:00 - Intro
00:57 - What is Branding?
01:10 - Why we Brand
01:47 - How Many Times Someone Needs to Interact With Your Brand Before Buying Something
02:31 - You Actually Already Have a Brand... Whether you did it on purpose or not
03:12 - It's Not About Being Better, but About Being DIfferent
03:45 - The 5 Elements of a Brand
04:23 - What are Brand Values?
05:44 - Okay Brand Values... So what? Why should you care?
10:28 - How to Pick Your Brand Values
12:52 - How to pick Your Brand Visuals
16:58 - If you want a deeper branding tutorial
17:31 - What is Brand Messaging
19:56 - So How Do We Create Our Brand Messaging?
20:20 - What is Brand Voice and Tone?
23:11 - Free Help with Branding
23:40 - What is Brand Consistency?
24:30 - Do a Digital Audit of Your Brand
25:37 - Wrap Up

Ready to brand your beauty business and see real growth? In this 26-minute video, I’ll walk you through the exact branding strategies I used to make $7,500 in my first month and $15,000 in my second month after applying the same strategies from my multi-6-figure business.

Whether you’re starting with zero followers or looking to elevate your current beauty business branding, this step-by-step guide will help you create a brand that attracts clients, converts leads, and grows your revenue—without going into debt.

I’m Melissa Cutler, a beauty business marketer and founder of Propel BeautyCo, where I’ve helped countless beauty entrepreneurs build thriving businesses with clear, actionable strategies. In this video, I’ll cover everything you need to know about branding your beauty business, including:

• The 5 key elements of branding: values, visuals, messaging, voice & tone, and consistency
• How to define your unique brand values and use them to guide your business decisions
• Creating a visually stunning and emotionally impactful brand with the right colors, fonts, and designs
• Crafting a brand message that resonates with clients and sets you apart from the competition
• Why consistency across all platforms is critical to building trust and authority

This isn’t just about making your beauty business look good—it’s about building a brand that converts. From client-first strategies to using ai tools like ChatGPT to create personalized branding, you’ll leave this video with everything you need to create a standout brand for your beauty business.