A Very Honest Take on Only Charging Full Price in the Beauty Industry
Автор: Melissa Cutler | Ads & Funnels Education
Загружено: 2025-12-14
Просмотров: 8
Summary
In this video, I discuss the importance of pricing strategies for beauty professionals, especially those who are new or in survival mode. I emphasize that lowering prices strategically can help build a client base and create stability, rather than being seen as a failure or devaluation of services. With over 13 years in the beauty industry, I've experienced both high and low revenue months, and I want to share insights on how to navigate these challenges. I encourage viewers to consider their pricing in relation to their experience, client volume and financial needs, and to focus on creating systems, not hacks or quick fixes, that support sustainable revenue and strategic, systemized growth as opposed to chasing just a revenue target. Please take what resonates with you, leave what doesn't, and feel free to share your thoughts in the comments. There's no right or wrong way, this is just my honest take.
Chapters
00:00 Introduction to Pricing Strategies
02:16 Personal Experience Overview
04:17 Real Results and Examples
06:54 The Importance of Volume
09:10 Building Client Relationships
11:13 Overcoming Pricing Objections
14:00 Avoiding Comparison Traps
15:40 Building a Stable Client Base
18:04 Strategic Price Adjustments
20:50 Conclusion and Key Takeaways
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