Feeling Like PMU Is Slowing Down? You’re Not Imagining It… And It’s Not Your Fault
Автор: Melissa Cutler | Ads & Funnels Education
Загружено: 2025-12-14
Просмотров: 9
Summary
In this video, I address why it might be feeling like things are slowing down in the permanent makeup (PMU) industry, emphasizing that it's not a reflection of your talent or worth but rather a market shift. I outline the six stages of market maturity, highlighting that we are currently in the saturation phase, which brings unique challenges. I share insights from my experience and the struggles of many artists, revealing that the industry is evolving and requires new and flexible, responsive, and looping strategies for stability and revenue growth. My point of view is to focus on building emotional trust with clients in ways you might not expect and diversifying your services to enhance retention. If you resonate with this message, please share it with others in the beauty community who may be feeling the same way.
Chapters
00:00 Introduction to PMU Changes
02:00 Applicability to Beauty Services
04:00 Predictable Cash Flow
06:06 Maturing Beauty Market Lifecycle
08:01 Current Saturation Phase
10:26 Market Saturation Discussion
12:49 Emotional Trust as Differentiator
16:49 Stage Four: Differentiation Phase
26:52 Examples of Successful Artists
28:52 Building Relationships
31:13 Price Stabilization Factors
32:53 Adapting to Market Changes
35:18 Market Trim and Exit
37:40 Future Uncertainty in PMU
40:06 PMU Market Maturation Closing Notes
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