Mastering Cash Flow - Insights for Founders in Survival Mode
Автор: Melissa Cutler | Ads & Funnels Education
Загружено: 2025-12-14
Просмотров: 5
Summary
In this video, I share my journey through the ups and downs of cash flow management as a founder, highlighting the critical importance of maintaining consistent cash flow to avoid running out of resources. I discuss my experience building a million-dollar online education business, where despite high revenue, I faced volatility and a lack of profits, leading to the need for a new approach. I've developed a system for generating insights from real conversations with customers, which helps in making informed decisions that stabilize and grow cash flow. I encourage you to focus on gathering insights from your interactions rather than relying on guesswork and estimated hypotheses alone for strategies. My goal is to help you make safer, more effective decisions that lead to predictable cash flow growth.
Chapters
00:00 Introduction to Cash Flow Issues
01:54 Normalizing Survival Mode
03:35 Common Founder Stressors
07:40 Guessing vs. Insight-Based Decisions
10:00 Gut Feelings vs. Data
11:50 Importance of Customer Insights
13:50 Using Insights for Cash Flow
15:30 Building Trust with Customers
17:50 Manual vs. Automated Processes
20:00 Staying in the Game
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