From Hype to Results: AI in Marketing
Автор: Signals
Загружено: 2025-09-10
Просмотров: 21
AI in marketing is moving from hype to hard questions. In this session from the AI Revenue Summit, Ashley Emery (CMO, Velocity EHS) shares how she is operationalizing AI across her team and go-to-market strategy, driving efficiency, improving customer experiences, and shifting human roles from execution to strategy.
Key Takeaways from This Session:
How Velocity EHS integrates AI into go-to-market while staying focused on sustainability, health, and safety (2:05)
The impact of AI on efficiency, customer experience, and marketing roles (5:15)
Coaching teams to adopt AI through bottom-up empowerment and training (9:30)
Mistakes to avoid: chasing shiny tools without strategy (13:20)
Wins with custom GPTs for brand monitoring, content creation, and product enablement (16:45)
Why Watch:
This session helps CMOs, marketing leaders, and GTM operators cut through the noise and apply AI with purpose. Ashley shares a practical roadmap for driving quick wins, empowering teams, and building a scalable AI strategy.
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#AI #Marketing #CMO #GoToMarket #FutureOfWork
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