$260M from Momfluencers? Here’s How This Brand Made It Work
Автор: Raphael Paulin-Daigle | Ecommerce CRO
Загружено: 2025-08-08
Просмотров: 90
In this episode of Minds of Ecommerce, we’re joined by Adam Gillman, co-founder of Hiya, the children’s wellness brand that scaled fast and sold for $260M in 2024.
Here’s a glimpse of what you’ll learn:
➡ Why Hiya built long-term influencer partnerships, not just ad placements
➡ How they vet creators for trust, not just reach or engagement
➡ The key guardrails that keep messaging compliant and authentic
➡ Why UGC never worked on their landing pages (and where it did)
➡ How their subscription-only model fueled retention, forecasting, and sustainable growth
Need help turning your traffic into more conversions?
Visit https://splitbase.com/get-proposal for a free proposal.
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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.
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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com
Find Raphael on Twitter: / rpaulindaigle
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