What Hermès and Chanel Know About Meghan That Critics Don't

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One thing that never gets talked about properly is Meghan’s curation.

Not influence.
Not hype.
Curation.

Because there’s a huge difference between slapping your name on something…
and actually finding beautiful things.

Meghan has an eye and that eye consistently lands on small, high-quality, under-the-radar luxury brands.

Not the obvious ones.
Not the already-saturated names.
But the kind of brands you only discover if you care about craft.

Artisan makers.
Female-founded businesses.
Small workshops with real heritage.
Quiet luxury before “quiet luxury” became a trend.

That’s not accidental.

That’s someone who understands taste.

Look at the pattern:
handmade denim, niche skincare, homewares, books, stationery, food, fashion
all beautifully made, ethically positioned, limited, intentional.

These are not mass-market partnerships.
They’re considered selections.

And here’s why it works:

Luxury today isn’t about logos.
It’s about trust.

When Meghan shares something, people don’t think
“she’s selling.”
They think
“she’s discovered something.”

That’s the power of curation.

She doesn’t overwhelm.
She doesn’t flood.
She doesn’t dilute.

Every choice feels edited, restrained, thoughtful —
like a perfectly styled shelf where nothing is accidental.

And that’s why the brands explode.

Not because of noise —
but because of alignment.

The audience she reaches values quality, story, provenance, and scarcity.
So when she highlights a small maker, it’s not just exposure —
it’s validation.

It tells the world: this is worth your attention.

And time after time, the response is the same:

Sold out.
Waiting lists.
Global orders.
Months of work created overnight.

That doesn’t happen if your taste is random.

It happens when people trust your judgement.

Meghan’s real skill isn’t celebrity.
It’s discernment.

She sees what’s special before it’s mainstream.
She elevates without overpowering.
And she brings luxury back to what it’s meant to be:

Beautiful things.
Made well.
By people who care.

That’s not influencer energy.
That’s curator energy.

And that’s why it keeps working.