Picking Your Niche - How This SaaS Company Scaled to 400+ Customers

In this episode of Tech Ascent, host Oliver Clingain sits down with Srikrishna (“Sri”) Swaminathan, Co-Founder & CEO of Factors.ai. Sri shares how Factors went from an analytics-first concept to an AI-powered pipeline engine that unifies the B2B buyer journey—then uses agents to turn intent into LinkedIn/Google campaigns, emails, and revenue. We dig into PMF, co-founder dynamics, and why picking a tight niche (LinkedIn & Google Ads for B2B) unlocked 8× growth and 400+ paying customers.

What You’ll Learn:

How to recognize the pre-PMF pain signals—and when to pivot fast
Why B2B marketers need actionable data + agents, not just dashboards
The niche play: optimizing LinkedIn & Google Ads to cut costs 20–30% and lift pipeline
A practical framework for social selling and educating a noisy market
Building a global product from India: ops, time-shifts, and “designing global” from day one
The agentic future: why memory + LLMs turns a tool into a true marketing teammate

About This Episode’s Guest:

Srikrishna Swaminathan is the Co-Founder & CEO at Factors.ai. With a background leading $100M+ revenue units (InMobi) and a founding team spanning Google, Freshworks, and InMobi, Sri steers Factors’ evolution from analytics to AI agents that activate GTM—helping B2B teams convert intent into efficient pipeline at scale.

Connect with Srikrishna (Sri):
LinkedIn:   / srifactorsai  
Website: https://www.factors.ai/

Connect with Oliver and Ascenxion:
LinkedIn: linkedin.com/in/oliver-clingain
Website: ascenxion.io