CIFST Webinar - Feeding the Future Exploring Market Forces Shaping Consumer Buying Behaviour
Автор: CIFST - ICSTA
Загружено: 2025-11-28
Просмотров: 10
Join us for an insightful presentation by Rob Kowal, President of Kriscor & Associates. Rob will dissect the dynamic forces reshaping how consumers choose their food—from the squeeze of ongoing inflation to the transformative power of technology, social media, and AI. He’ll delve into rising health priorities around diet, exercise, and wellness, spotlighting key shifts like the change in plant-based versus animal proteins, the push for more dietary fibre, and strategies to cut sugar intake.
Backed by fresh data and real-world examples, the session wraps with a spotlight on a few of 2025’s product launches. Perfect for food industry innovators, marketers, and strategists.
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